Diploma
in Digital Marketing.

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Diploma

Duration: 6 Months.
Number of Units :6
Charges per Unit:Ksh 7,500
Introductory Offer for first 100 participants
Charges: Ksh 5,000 per Unit

Bank Account Details.
(Transnational Bank.)

Kabarak University Online Education (Kshs). # 49235001

Kabarak University Online Education (US Dollars). # 49235002

Mpesa Paybill.


511480

Under the M-PESA Menu, go to Lipa na M-PESA, go to Pay Bill, enter Business Number - 511480 and then under account number enter your Kabarak University Student Registration number OR your national ID number for new students.

In today’s fast changing marketing landscape, most innovations in marketing are being propelled by digital channels. The question is no longer about whether an individual or company needs to market online, but how to create the most impact by leveraging a range of digital marketing tools, tactics and techniques.

Whether you are a working professional, a business owner who wants to improve your online engagement, an individual seeking an entry-level digital marketing role, or an individual with a strong foundation in traditional / offline business and marketing methods looking to develop a new digital capability, this program will help you gain practical skills to create and manage digital marketing campaigns. The program is built upon a solid foundation of marketing principles from audience segmentation to data analytics and insight, with hands-on training for developing engaging content, and ways of acquiring and retaining online audiences.

This certificate program brings you up to date with the latest digital media and social media strategies to improve your business and personal brand. Through interactive and relative exercises, you will explore digital platforms, and get expert guidance and objective feedback in the process. Since the course content is created, validated, and taught by industry experts from many sectors, this ensures that the students are receiving the most up-to-date information available that is relevant and contextual to what is happening in the real world.

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Course Breakdown.

This course is broken into three (3) 4-week units. Each week is composed of three (3) 2-hour lessons which are accompanied by learning materials, homework and assignment as follows;

Units

  1. Fundamentals of Digital Marketing.
  2. Advanced of Digital Marketing Tactics.
  3. Application of the Digital Marketing Fundamentals, Tactics, and Techniques.